Everyday has an Awareness Lesson…

Back to the Drawing Board (of Directors)

Month in Review by founder Kelly Lea Christensen

Starting this non-profit I was under the assumption that everyone wanted access to hemp extracts, nutrition, clothing, homes, cars and fuel.  I thought everyone knew by now how important this plant is and how much medical research has been done. Yet over the past month, I have come to realize that even with the mainstream popularity of CBD and marijuana use, the importance of hemp extracts being used as a neuroprotectant is not common knowledge. In our modern world, with information overload at our fingertips, I assumed the moment we started reaching out to charitable organizations to offer extracts and nutrition we would be sharing hemp with the world. 

As I described in last months blog, the first program I wanted to start was to supply CBG extracts to children with Juvenile Huntington’s Disease.  Yet after contacting supporting organizations, I realized I was going to have to connect directly with families which would require I an outreach program on social media.

In the mean time, I was eager to #ShareHemp in a way that just put hemp in the hands of people in need! Maybe something not so so complicated while I worked with the board to create an outreach plan! And then I had one of my lightbulb moments!! “Hemp Hearts for the Homeless on October 16, World Food Day!!  That’s easy enough!”

So as the owner of Canvas Boutique and Dispensary, I made a decision to #ShareHemp and purchase $200 worth of hemp hearts for local food pantries on my own.  I made a list, started calling and sending emails to see how to make donations.  However, the response I got was either crickets, an outright “No!” Click!, and one polite “No, thank you”.  The general consensus is that the clients they serve wouldn’t understand what it was or how to use it.  One food panty coordinator said “I can’t get people to take granola.” Note to self, don’t purchase hemp granola next year for a donation. Honestly, I was shocked because I love granola and would never refuse free granola!  I explained to the organizations that I purchased single serving sizes with nutritional information too, that people would have an explanation of hemp hearts and how to use them instead of purchasing in bulk at a lower price.  But it didn’t matter.  No food pantries wanted hemp hearts. Big wake up call awareness lesson! Leave your assumptions at the door.

So here I am at the end of October, back at the drawing board, trying to create a solution to bring to the monthly board meeting. Creating an awareness campaign would require tweaking our mission statement because awareness was never a part of the plan! So after quite a bit of research and editing I presented to the board a Vision Statement and updated Mission Statement that would guide and inspire our daily efforts. You can check them out on the “About Us” page that has been updated.

I have to humbly admit that I didn’t conduct market research to see how many people are seeking hemp from charitable sources and find the best ways to meet those needs prior to creating a logo, building a website, and researching nonprofit structures and laws. So I guess what I am saying is – “Welcome to the journey of 3 passionate women starting a non-profit while working full-time and thank you for your patience as we gain awareness everyday about our journey.”

During the month of November we will be drafting our first awareness content on the website and social media that advocates for the use of hemp extracts for those with out a voice – specifically animal, elderly and children without resources to research, request or access hemp extracts to improve their quality of life.

And we will be sharing the packages of hemp hearts that the pantries didn’t want with clients and friends to create awareness about The Share Hemp Foundation and exciting research showing that taking hemp extracts with fat increase the absorption of cannabinoids!!!!

The study found: (1)

  • CBD exposure is vastly increased when CBD is taken with high fatty foods;
  • when compared to fasting, taking CBD with food increased the amount of CBD in the body by four-times and the maximum amount recorded in the participants’ blood by 14-times;
  • no cognitive differences were identified, which is consistent with previous studies.

To me this is really exciting information because it could potentially mean that extract therapy could possibly be more affordable if a reduced dose was taken with fat and there is no better source of healthy fat, in my opinion that is, than hemp hearts that are loaded with Omega-3s! If you want to know more about hemp hearts from a nutritional expert, check out this blog written by Kelly Plowe, MS, RD at verywellfit.com.


1.High fat foods can increase CBD absorption into the body [Internet]. 2019. Available from: https://twin-cities.umn.edu/news-events/high-fat-foods-can-increase-cbd-absorption-body